Organize results from the brainstorming session.Find answers to specific research questions.This mapping helps them find patterns and quickly discover what they’ve learned by grouping data and finding connections between the groups.įor example, with the affinity map, you can: Teams can use affinity diagrams to create categories or themes from a large amount of data. This procedure can be overwhelming without a coherent framework for mapping all the variety of data, which varies from field studies, contextual inquiry, and user interviews. After that, there’s the research and analysis phase, where the app developers construct a user persona to identify the flaws and benefits of the upcoming app. These sessions involve members from various departments, from marketing to UX specialists, business analysts, legal experts, and many more. The affinity map helps find connections and meaning from qualitative user research or customer feedback during the pre-design stage to organize all the data gathered.Įarly on in the process of app development, teams hold workshops where they collaborate and share ideas. What are some great situations for Affinity Diagrams?Īffinity diagrams help you plan your apps before you build them – it’s great for generating ideas. Therefore, you transition from analysis to synthesis. This will help define the problem(s) and come up with potential solutions. The grouping process helps you draw connections between business perspectives, the individual information and thus develop deeper insights. To find meaning from all the data, the team must group the information since it’s saturating the space. The affinity diagram is also referred to as a method called “space saturate and group.” So at first, everyone comes with their ideas, and the board is “saturated” with research and ideas. With the affinity diagram, designers can efficiently synthesize qualitative data from diverse sources into an actionable visual diagram. But it isn’t easy to measure all this data against the KPIs. You have various ways to collect customer feedback beyond usability tests, interviews, chats, etc. There are lots of good reasons to do affinity diagrams – For starters, the diagram helps web and app designers find meaning in the complex web of user’s needs. For instance, the tool is a great way to find connections after conducting qualitative user research, customer feedback, or ethnographic research. The diagram helps teams create connections or find data and themes in their data. The affinity diagram acts as a map for brainstorming and idea generation. A team can discover categories and meta-categories within a cluster of information or ideas and, in doing so, find which ideas are common in the team. With affinity diagram/affinity mapping, you uncover new patterns of thinking and you can easily break old patterns by sorting and clustering information into relationships. Without a coherent framework for those ideas, a team may find itself wasting time without coming to a consensus. Why Use an Affinity Diagram When Doing App Design?Īpp design involves a cluster of information and ideas.

Affinity mapping ux example