Sub-audible messages get inserted into other audio, like a song or an interview recording. Some believe that these backward recordings give listeners subliminal messaging that their brains try to decode.

It features a voice recording played backward on a track or recording that plays forward. Backmaskingīackmasking is used in audio recordings. There are three primary kinds of subliminal messaging, which can work for various forms of advertising, like radio or TV. You can even use subliminal messaging on social media, such as in your Instagram photos and captions, in Facebook ads, and in your Snapchat campaigns. After all, it is a business’s job to sell, and subliminal messaging is one way to do it. Much of it is simply to make consumers feel a specific way about the product or service being advertised. But not all subliminal advertising is meant to be used for less-than-ideal circumstances, like Zack’s antics. Zack adds his own voice behind music for Kelly to listen to, hoping that she’ll get the message. If you recall from a Saved By the Bell episode, Zack Morris used subliminal messaging on an audio recording to make his crush, Kelly Kapowski, want to partner with him for an upcoming dance. The goal of subliminal advertising is to make the audience walk away from the ad with a specific message in their mind that they didn’t consciously receive from the ad. Subliminal advertising is a form of marketing that uses very intentional messaging, sounds, or visuals to get a specific point across to those viewing the ad.

Benefits of subliminal persuasion